# Guides

> Practical guides from Samsa's founder on AI images and video for brand and marketing teams: how it works, what it costs and where it falls short.

Human version: https://samsa.ai/guides/
Language: English
Machine index: https://samsa.ai/llms.txt

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Practical answers on AI images and video for brand and marketing teams, written by Samsa's founder Niklas Jung.

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- [3D rendering cost: hire a studio or create it with AI?](https://samsa.ai/guides/3d-rendering-cost/) — 2026-09-30 · 14 min read. 3D rendering cost in Switzerland: CHF 600–1,500 per image from a studio, days to four weeks of delivery. When to commission, when AI is enough.
- [How to create on-brand AI images: prompt, reference image or your own model](https://samsa.ai/guides/on-brand-ai-images-three-approaches/) — 2026-09-30 · 15 min read. How to create on-brand AI images with a prompt, a reference image or your own trained model: what each keeps consistent, and when training is overkill.
- [What is a packshot? Requirements, formats and how to create one](https://samsa.ai/guides/packshot/) — 2026-09-30 · 13 min read. What a packshot is, what Amazon, Google Shopping, Zalando and Galaxus require, and when a studio shoot, a CAD render or an AI model is the better route.
- [How to train AI on your brand guidelines: what to prepare](https://samsa.ai/guides/train-ai-on-brand-guidelines/) — 2026-09-30 · 14 min read. To train AI on brand guidelines, prepare the right images for a style, product, person or scene model: how many, what to avoid, which rights.