AI images and video for brand and marketing teams
Guides
Practical answers on AI images and video for brand and marketing teams, written by Samsa's founder Niklas Jung.
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Train AI models
Brand imagery: the 8 decisions your brand guidelines must make
Brand imagery guidelines set how every photo and illustration of your brand looks, so that whoever makes it delivers the same look: a photographer, an agency, a colleague or an AI. They come down to eight decisions: light, colour, framing, viewpoint, subjects, people, materials and finish. Write each one as a rule someone else can check, show it with reference images, and list what must never appear.
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Create images
Corporate Christmas card: create the design in your brand style with AI
Creating a corporate Christmas card in your brand style with AI takes two parts: a style model supplies your look, the prompt the Christmas scene. Train the model on two to five images your brand already uses; in Samsa, that takes about 15 seconds and is free on every plan. The card, email header and social formats then share your look instead of an image generator’s default, and you set the greeting in your brand typeface.
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Create images
How to vectorize an image with AI and keep it editable
To vectorize an image with AI and keep it editable, give an AI agent the image, a list of the objects it must contain and a way to measure its SVG against the original, then let it correct its drawing over many rounds. A tracer copies the pixels as thousands of loose shapes. In Samsa's vectorization benchmark, only such agentic runs give an editable file that matches the original; single prompts do not.
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3D Visualization
3D rendering cost: hire a studio or create it with AI?
The typical 3D rendering cost in Switzerland is CHF 600 to 1,500 per still image from a studio, excluding VAT, based on published Swiss price lists (September 2026). Entry prices from CHF 390 can require an order of ten or more images. Delivery takes a few working days to four weeks. With Samsa, an AI render takes seconds to a few minutes, from 5 credits. Hire a studio for planning documents and animations; use AI for fast variants.
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Train AI models
How to create on-brand AI images: prompt, reference image or your own model
You can create on-brand AI images in three ways. A prompt describes the look in words: fast, but every result is a fresh interpretation. A reference image shows the AI one example to follow for a single generation. A model you train learns a specific style, product, person or scene from one image (two to five recommended) and keeps it the same for everyone on your team. Most teams combine all three.
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Packshots
What is a packshot? Requirements, formats and how to create one
A packshot is a clean, true-to-life image of a product and its packaging, usually shown alone on a plain white background. Marketplaces set the rules: Zalando specifies at least 762 × 1,100 pixels and now allows lifestyle or ambient settings too. You can shoot it in a studio, render it from CAD files or generate it with an AI model trained on your product.
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Train AI models
How to train AI on your brand guidelines: what to prepare
To train AI on your brand guidelines, first decide what the model should learn: a style, a product, a person or a scene. Then pick reference images that show only that one thing, consistently and in good quality. In Samsa, one image is enough to start and 2-5 give the best results. Training is free and unlimited on every plan. You need the rights to every image you upload.
# Guides
> Practical guides from Samsa's founder on AI images and video for brand and marketing teams: how it works, what it costs and where it falls short.
Language: English · Machine index: [https://samsa.ai/llms.txt](/llms.txt)
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Practical answers on AI images and video for brand and marketing teams, written by Samsa's founder Niklas Jung.
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- [Brand imagery: the 8 decisions your brand guidelines must make](https://samsa.ai/guides/brand-imagery/) — 2026-11-04 · 18 min read. Brand imagery guidelines in 8 decisions: light, colour, framing, people and more, written so photographers, agencies and AI deliver one consistent look.
- [Corporate Christmas card: create the design in your brand style with AI](https://samsa.ai/guides/corporate-christmas-card/) — 2026-11-04 · 15 min read. Make your corporate Christmas card look like your brand: train one style model, then use AI to create a matching card, email header and social posts.
- [How to vectorize an image with AI and keep it editable](https://samsa.ai/guides/vectorize-image-with-ai/) — 2026-10-08 · 10 min read. How to vectorize an image with AI so the SVG stays editable: tracer, single prompt or agent, the step-by-step workflow, the checks, the cost and the time.
- [3D rendering cost: hire a studio or create it with AI?](https://samsa.ai/guides/3d-rendering-cost/) — 2026-09-30 · 14 min read. 3D rendering cost in Switzerland: CHF 600–1,500 per image from a studio, days to four weeks of delivery. When to commission, when AI is enough.
- [How to create on-brand AI images: prompt, reference image or your own model](https://samsa.ai/guides/on-brand-ai-images-three-approaches/) — 2026-09-30 · 15 min read. How to create on-brand AI images with a prompt, a reference image or your own trained model: what each keeps consistent, and when training is overkill.
- [What is a packshot? Requirements, formats and how to create one](https://samsa.ai/guides/packshot/) — 2026-09-30 · 13 min read. What a packshot is, what Amazon, Google Shopping, Zalando and Galaxus require, and when a studio shoot, a CAD render or an AI model is the better route.
- [How to train AI on your brand guidelines: what to prepare](https://samsa.ai/guides/train-ai-on-brand-guidelines/) — 2026-09-30 · 14 min read. To train AI on brand guidelines, prepare the right images for a style, product, person or scene model: how many, what to avoid, which rights.